WILLIAM AND RICHELLE PEÑA

We have over 25 years of combined experience.

Our journey has equipped us with Entrepreneurial experience building and operating a multi-location, multi-million dollar dental service organization. Are you ready to lead your company to profitability?

Drs. William and Richelle Peña

Meet your leaders

We have real-life management experience since we were intimately involved in the design, planning, financing, construction, hiring of new team members, and operations of every one of our office locations. We managed an organization of over 150 employees, so we understand firsthand the struggles, frustrations, and stressors that entrepreneurs continuously encounter operating their business.

WANT OUR EXPERTISE?

William A. Peña, D.M.D., M.S., M.B.A.

William

Richelle

Richelle Peña, PharmD

  • Pharmacist with management and corporate experience in recruitment, acquisitions, leadership, and operations at Target Corporation.

  • Co-Founder and Former Director of Corporate Development at American Pediatric Dental Group, a pediatric dental service organization (DSO) in South Florida.

  • Founder of RPW Professional Services, a marketing and consulting firm.

  • Lifestyle expert as seen in Pix 11, NBC 6 South Florida Live, Good Day Washington, and Talk of the Town in Nashville.

  • Co-author of The Power Couple—Navigating the Rollercoaster of Marriage, Business, and Parenthood with your Soulmate.

  • Expertise: Recruitment, Leadership Training, Marketing, Community Relations, Customer Service, Lifestyle Expert.


  • Co-founder and former CEO and Director of Operations at American Pediatric Dental Group.

  • Currently serving as Senior Director at American Pediatric Dental Group.

  • Founder of American Pediatric Sedation Center, an office dedicated to the dental treatment of fearful and special-needs patients under IV sedation.

  • Board-Certified Pediatric Dentist.

  • Former professor at Nova Southeastern University, Department of Pediatric Dentistry.

  • Master’s in Business Administration with a concentration in finance.

  • Co-author of The Power Couple—Navigating the Rollercoaster of Marriage, Business, and Parenthood with your Soulmate.

  • Expertise: Leadership, Entrepreneurship, Business Operations, Finance, Pediatric Dentistry, Sedation.


APPLY TO WORK WITH US

Married

Walking down the aisle in 2007 marked the start of a significant and beautiful journey into married life and the beginning of "The Power Couple"

OUR DOORS OPENED

Filled with both eagerness and resolve, my husband and I launched American Pediatric Dental Group, marking the initiation of a business journey that would leave a profound impact on our future.

Our second baby

December 2007

FIRST BABY

June 2011

November 2011

August 2012

2014

ADDED TWO NEW LOCATIONS

2016

7 total locations + COVID.

2020

We decided as a family, that it was time to sell the business. We sold in August of 2021.

2021

How we got here...

Will was in his second year of dental school and Richelle was in her first year of pharmacy school.

MET AT GRAD SCHOOL

October 2003

A NEW JOURNEY

2023

Helping entrepreneurs like YOU achieve success, with RPW Consultants.

WHY CHOOSE US?

Third baby + Our first home.

Selling the business

How is RPW consultants different from other business coaches?

Frequently asked questions

frequently asked questions

How is RPW consultants different from other business coaches?

We offer a holistic approach in consulting. Not only will we help you in your business success, but we will also teach you how to live a fulfilled and balanced life outside of work. We offer 1:1 coaching with not one but two successful business leaders with over 25 years of combined experience. Our recommendations and guidance is based on real world experience of building a business from scratch, scaling and growing a business into a multi-location, multimillion-dollar business.

How do I know when I need to invest in a business coach? 

How do I know when I need to invest in a business coach? 

When you feel stuck and alone in the entrepreneurial world, it can really drain you. Ask yourself the following questions, and if you answer yes to any or most of them, it may be time to consider hiring a business coach, such as RPW consultants, who have lived through the rollercoaster ride of growing and scaling a business.

Are you growing faster than you can keep up with the business? Have you reached a plateau and can not grow year over year? Do you have a mass exodus of team members? Are your customer reviews declining? Do you want to continue growing your business but don’t know how? Is your business losing money every month and you can’t understand why?

Are there any contracts or formal agreements?

Are there any contracts or formal agreements?

No, there are no contracts or agreements. We operate on a month-to-month basis. If you decide you no longer need us, simply provide a 30-day notice.

Are there any guarantees if I work with RPW consultants?

Are there any guarantees if I work with RPW consultants?

While there are no guarantees, you get what you put in. We are here to guide you and suggest changes to take your company to the next level. Ultimately, the success of your business is up to you. You are the leader who can make changes to take your company to new heights.

How long do clients need to engage with RPW consultants to see change?

How long do clients need to engage with RPW consultants to see change?

It depends on each client’s situation and desired outcome and goals. We customize each client’s plan based on your needs. In the ideal world, we would like to see change overnight. However there are changes that can happen immediately, and others that may take more time. Typically, however, we would like to engage with you for a period of at least 12-months to achieve your business objectives